Microsoft’s European VP for interactive entertainment, Chris Lewis, has said the battle between the PS3 and 360 in the US is over, with the company now focusing its attention on Europe

When asked if the battle between the PS3 and the 360 was now decided in the US, Lewis said Microsoft has “done the job we need to in North America”, and that the company would focus more effort on increasing the 360’s lead over the PS3 in Europe.

Lewis, speaking in an interview with 360 magazine, also admitted that Microsoft had made mistakes in its previous approach to the European videogame market, saying that a single marketing strategy couldn’t be applied to the whole continent.

“In the sunnier parts of Europe we did have relatively less success”

“It’s a very textured region,” said Lewis. “You’ve got places like the UK and the Nordic countries…where we’ve been able to apply our more North American approach to those markets with genuine success.”

“In the sunnier parts of Europe we did have relatively less success up until the last 12 months where I think we have better understood the need to go to those markets with more appropriate content,” he added.

Advertisements